Period Piece PSA

Are we in a period piece drama?

We partnered with Period.org—a youth-led non-profit organization fighting period poverty—to call out how absurd it is that in the 21st century, menstruators are still forced to miss time from work or school or have to use DIY menstrual products because they lack access to affordable menstrual hygiene products.

The Red Plague

To kick off the campaign, we shot a short period-piece drama of our own called “The Red Plague”.

@periodmovement Make period poverty a thing of the past. Donate now at period.org. #PeriodPiecePSA #fyp #periodtok #viral ♬ The Red Plague - PERIOD

Period Piece PSAs

Then we gave people the chance to make their own Period Piece PSA. We got support from activists and influencers alike.

@periodmovement Make Period Poverty a thing if the past. #periodpiecepsa #periodpiece #periods @drjenniferlincoln ♬ More Rags Please - PERIOD
@periodmovement Make Period Poverty a thing of the past. #periodpiecepsa #periodpiece #periods @nickcartell ♬ Father of Five - PERIOD
@periodmovement Make Period Poverty a thing of the past. #periodpiecepsa #periodpiece #periodpoverty #@thejewcyjew ♬ The Scarlet P - PERIOD
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PERIOD.org | Period Payback